I LOVE NEW YORK

Archive for the 'brand stories' Category

NYC Hits Tourism Record

NEW YORK – A record-setting number of tourists visited New York City last year, Associated Press Writer Samantha Gross reported Jan. 13, spending an estimated $28 billion. She quoted tourism officials as saying that the falling dollar sweetened the deal for international travelers. Read more »

I LOVE NEW YORK Celebrates Its 30th Anniversary

November 29, 2007 | brand stories, festivals and events

I Love NY2007-08 marks the 30th anniversary of I LOVE NEW YORK, the iconic brand that sparked a multi-billion dollar tourism industry in New York State. The original I LOVE NEW YORK campaign was launched in 1977 as a way to increase tourism in the state. Read more »

Tourism’s Multiplier Effect

November 29, 2007 | View by THEME, brand stories

BroadwayTourism is a gigantic economic engine, but many people don’t fully appreciate how pervasive its effect is. In New York State, for example, tourism is a $43 billion industry. This under-appreciated element in the economy is a classic example of a win-win proposition that benefits everyone its touches. Read more »