Poughkeepsie N.Y. - Dutchess County Tourism (DCT) proudly unveiled their new and improved website, DutchessTourism.com at a recent press conference at the Mid Hudson Children’s Museum, in their pavilion overlooking the Hudson. The Dutchess Tourism website, as well as their marketing campaign “Simple and Sophisticated. You Deserve Dutchess.” was developed by BBG&G Advertising and Public Relations. The branding and marketing campaign, which integrates both traditional and social media, recently won the Marketing Excellence award from the New York State Tourism Alliance.
Mary Kay Vrba, Executive Director of Dutchess County Tourism, said, “Our redesigned website is more user friendly, and the contemporary design showcases our new logo, synchronizing the style of our brand.” Along with this new physical appearance change, technical enhancements were also made. Search engine optimization, website navigation, and functionality were all improved.
DCT has also recently launched a mobile friendly site to help visitors plan their getaways. The site can be easily accessed by visitors through a number of QR codes placed throughout the county or right from the Dutchess Tourism Travel Guide.
BBG&G principal Deborah Garry noted, “Over the past two years, we’ve made great strides in advancing Dutchess Tourism’s brand and driving increased visitation to the county. We brought that same marketing acumen and brand consistency to revamping their website. The new design and site structure evokes a sense of place, creates connective tissue between all the information on the site, and makes Dutchess appear more vivid to people. The new site takes its place as an evocative, persuasive and compelling tool within Dutchess’ marketing campaign.”
With offices in Orange and Dutchess Counties, BBG&G Advertising is a full service advertising, marketing and public relations firm serving the Hudson Valley and the entire tri-state area. BBG&G is a certified women-owned business (WMBE) with the State of New York and New York City and is in process for GSA with the federal government. Visit bbggadv.com for more information.
Dutchess County Tourism in Poughkeepsie is a division of the Dutchess County Economic Development Corporation and is funded by the county of Dutchess.
Nancy Lutz, 845-463-5446
Dutchess County Tourism
3 Neptune Rd., Poughkeepsie, NY 12601