I LOVE NEW YORK Tops 100,000 Mark on Facebook
Team I LOVE NY is bringing fans together by creating an online travel and tourism community
Albany, N.Y. - I LOVE NEW YORK, the top-ranked number one Destination Marketing Organization (DMO) in North America on Twitter, is setting its sights on becoming the nation’s number one DMO in its social media endeavors - and at virtually no cost to New York State.
“In these difficult economic times, I LOVE NEW YORK is concentrating on innovative ways to spotlight New York State’s wide variety of tourism assets and social media is playing a key part of these efforts,” said Peter Davidson, Executive Director of Empire State Development, which administers the I LOVE NEW YORK campaign.”Social media is increasingly becoming a critical and cost effective marketing tool in tourism promotion.”
In mid-October I LOVE NEW YORK introduced its new social media initiative on Facebook, Team I LOVE NY. Just ten weeks into the program, I LOVE NEW YORK’s Facebook page now has more than 100,000 total fans - nearly double the number prior to the initiative’s launch. In less than a year since its launch, I LOVE NEW YORK’s facebook has climbed to #4 in followers behind states that have long been in social media and have spent tens of millions of dollars promoting tourism. I LOVE NEW YORK’s Facebook is racing to the top, recently gaining over 5,000 followers a week.
“I LOVE NEW YORK is able to capture the attention of travelers by creating a community for New Yorkers and travelers all over the world to share experiences and share their love for all things New York,” continued Peter Davidson, Executive Director of Empire State Development. “I LOVE NEW YORK’s success can be attributed to the power of its brand and the innovation and execution of our staff. It is a potent mix and we have high hopes for the future.”
Travelers around the world recognize and love the renowned I LOVE NEW YORK logo. Team I LOVE NY is bringing these fans together by creating an online travel and tourism community that makes active Facebook fans a part of the I LOVE NEW YORK team. By incorporating the user-generated content supplied by team members, I LOVE NEW YORK is motivating travelers to visit New York by providing travel information to potential visitors that is tailored to their needs.
All that is needed to join Team I LOVE NY is a Facebook account. Simply visit www.facebook.com/iloveny, click the “like” button at the top of the page and you’re on the Team! After joining, team members are asked to answer specific tourism questions or are asked to comment on different New York State topics. Select team members’ ideas and suggestions that are posted on I LOVE NEW YORK’s Facebook Wall are collected and displayed on iloveny.com and will be included in various travel and tourism publications produced throughout the year, including the 2011 I LOVE NEW YORK Travel Guide.
The Division plans a host of initiatives for the future of its social media program. To follow I LOVE NEW YORK on its social media accounts, visit Facebook at www.facebook.com/ILOVENY, Twitter at www.twitter.com/I_LOVE_NY, YouTube at www.YouTube.com/OFFICIALILOVENY, and Flickr at www.Flickr.com/officialiloveny.
About New York State
New York State features 11 beautiful vacation regions. New York’s attractions span from landmarks such as Niagara Falls, to the wine trails of Hudson Valley and treasures like the Baseball Hall of Fame in Cooperstown. Whether it’s wide-ranging outdoor activities for the whole family like fishing, hiking and boating, culinary wonders and farm-to-table fresh foods, or the rich history and culture of one of the 13 original colonies, New York State offers diverse activities for all travelers. For more information visit http://www.iloveny.com/. Media can find press releases and more at http://www.thebeat.iloveny.com/ .
Empire State Development is New York’s chief economic development agency, committed to being recognized on a global scale as the economic development engine driving job growth, strategic investment and prosperity in New York State. ESD also oversees the marketing of “I LOVE NY,” the State’s iconic tourism brand. For more information, visit http://www.esd.ny.gov/.
Eric Scheffel (ESD)
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